2017 Online Education Trends Report

2017 Online Education Trends ReportOnline education continues to see a steady increase in student enrollment (Babson, 2015); however, as students are presented with more program choices and formats from a wider variety of institutions, the competition for those students is also increasing. And also by hiring a Facebook expert, this news spreads quickly far and wide all cross the globe.

This second annual Online Education Trends report from BestColleges.com seeks to distill existing research about online learners’ characteristics, goals, and preferences, as well as information related to innovation in the design of online programs. More than 300 school administrators and 1,500 students responded to the survey, providing detailed information about their current experiences in on-line education. This new report is designed to help you make the best decisions possible about the online programs you are managing, as well as those you may be planning for the future. Key issues are identified in three categories:

The State of Online Learning

  • Students care about careers: 72% of online students report job and employment goals as a reason for enrolling, including transitioning to a new career field (36%) and earning academic credentials in a current field of work (32%).
  • Cost is the most prominent concern: Students report their biggest challenges in making decisions about online education related to cost estimates, finding funding sources, and navigating the financial aid process.

Developing and Managing Online Programs

  • Online program demand is on the rise: 98% of administrators find that demand for online education has increased or stayed the same over the past few years. However, 60% do not plan to change their budgets for online program development in the next year.
  • Local options matter: 65% of administrators consider “needs of local employers” and/or “general employment/job market trends or forecasts” when designing a new online program.
  • Recruitment is still an obstacle, even with increased demand: Marketing new online programs to prospective students and meeting recruitment goals is seen as the biggest challenge to offering an online program.

Meeting Online Student Needs and Expectations

  • Students want more outcomes data: 77% of schools report that students are asking for “placement/employment” rates in addition to other outcome data, such as completion rates (58%) and post-graduation salaries (48%).

Takeaways

The following insights are offered in conclusion for reaching prospective students and providing them with ongoing support that leads to retention and graduation after enrollment.

Program Marketing

  • Include more career outcome information in your recruiting and marketing materials, such as how often alumni are changing jobs or seeking continuing education.
  • Share details about how your online programs and support services are designed to meet the needs of specific student groups (e.g., military, disabled, transfer students)
  • Connect with relevant professional associations and employment websites to increase visibility of and familiarity with your program curriculum.
  • Make it easy for prospective students to find the information they are most interested in – financial aid and funding options, transfer credit process.
  • Share details about the variety of learning environments you offer, such as blended courses or programs, synchronous requirements, and online or on campus access to services.

Program Development

  • Consider multiple options to online program development, which may include initial work on individual courses or a certificate program as a pilot for full degree offerings.
  • Take a collaborative approach to working with all online program stakeholders to not only increase buy-in, but also encourage insight into enhancing the student experience.
  • Explore the reasons students are choosing your online programs, beyond “anytime, anyplace” access, as a way to differentiate your offerings.

Student-Centered Resources and Activities

  • Provide new ways for prospective students to connect with current students and alumni, through student profiles and live interactions.
  • Provide connections to career-related support activities for your students, whether they are planning to enter their first career field or are working professionals making a transition.
  • Maintain student support after recruitment in the areas they most need, including financial assistance (i.e., tuition and fees, hardware and software, Internet service)

The full report is available for download here.

Latest Trends in Educational Technology Use Identified in 2016 Horizon Report

2016 Horizon Report

The New Media Consortium (NMC) and EDUCAUSE Learning Initiative (ELI) have jointly released the NMC Horizon Report > 2016 Higher Education Edition. This 13th edition describes annual findings from the NMC Horizon Project, an ongoing research project designed to identify and describe emerging technologies likely to have an impact on learning, teaching, and creative inquiry in higher education.

The report identifies six key trends, six significant challenges, and six important developments in educational technology across three adoption horizons spanning over the next one to five years, giving campus leaders, educational technologists, and faculty a valuable guide for strategic technology planning. The report provides higher education leaders with in-depth insight into how trends and challenges are accelerating and impeding the adoption of educational technology, along with their implications for policy, leadership, and practice.

“The release of this report kicks off the 15th year of the NMC Horizon Project, which has sparked crucial conversations and progressive strategies in institutions all over the world,”says Larry Johnson, Chief Executive Officer of the NMC. “We are so appreciative of ELI’s continued support and collaboration. Together we have been able to regularly provide timely analysis to universities and colleges.”

“This year’s report addresses a number of positive trends that are taking root in higher education,” notes ELI Director Malcolm Brown. “More institutions are developing programs that enable students and faculty to create and contribute innovations that advance national economies, and they are also reimagining the spaces and resources accessible to them to spur this kind of creativity.”

[Watch the video summary]

Key Trends Accelerating Higher Education Technology Adoption

The NMC Horizon Report > 2016 Higher Education Edition identifies “Advancing Cultures of Innovation” and “Rethinking How Institutions Work” as long-term impact trends that for years affected decision-making and will continue to accelerate the adoption of educational technology in higher education over the next five years. “Redesigning Learning Spaces” and the “Shift to Deeper Learning Approaches” are mid-term impact trends expected to drive technology use in the next three to five years; meanwhile, “Growing Focus on Measuring Learning” and “Increasing Use of Blended Learning” are short-term impact trends, anticipated to impact institutions for the next one to two years before becoming commonplace.

Significant Challenges Impeding Higher Education Technology Adoption

A number of challenges are acknowledged as barriers to the mainstream use of technology in higher education. “Blending Formal and Informal Learning” and “Improving Digital Literacy” are perceived as solvable challenges, meaning they are well-understood and solutions have been identified. “Competing Models of Education” and “Personalizing Learning” are considered difficult challenges, which are defined and well understood but with solutions that are elusive. Described as wicked challenges are “Balancing Our Connected and Unconnected Lives” and “Keeping Education Relevant.” Challenges in this category are complex to define, making them more difficult to address.

Important Developments in Educational Technology for Higher Education

Additionally, the report identifies bring your own device (BYOD) and learning analytics and adaptive learning as digital strategies and technologies expected to enter mainstream use in the near-term horizon of one year or less. Augmented and virtual reality technologies and makerspaces are seen in the mid-term horizon of two to three years; affective computing and robotics are seen emerging in the far-term horizon of four to five years.

2016 Horizon Report Topics

The subject matter in this report was identified through a qualitative research process designed by the NMC and collaboratively conducted by the NMC and ELI that engaged an international body of experts in higher education, technology, business, and other fields around a set of research questions designed to surface significant trends and challenges and to identify emerging technologies with a strong likelihood of adoption in higher education. The report details the areas in which these experts were in strong agreement.

Download the Report

2014 Inside Higher Ed Survey of Faculty Attitudes on Technology

Inside Higher Ed’s third annual survey of college and university faculty members and campus leaders in educational technology aims to understand how these groups perceive and practice online learning and other emerging opportunities for delivering course content.
Faculty Attitudes on Technology
Some of the questions addressed in the study are:

  • Can online courses achieve learning outcomes that are equivalent to in- person courses?
  • What are the most important quality indicators of an online education?
  • How does the quality of online courses compare with the quality of in- person courses?
  • To what extent have faculty members and technology administrators experienced online learning themselves, as students?
  • To what extent have faculty taught online, hybrid, and face-to-face courses? For those who have not taught online, why is that?
  • How supportive are institutions of online learning?
  • Which should cost the student more — online degree programs or those delivered face to face?
  • Who should be responsible for creating and marketing online degree programs?
  • Are institutions expanding online learning? Should they do so? To what extent do faculty feel that they are appropriately consulted in this decision- making process?
  • How do faculty use learning management systems (LMS) and early warning systems?

Snapshot of Findings

  • Few faculty members (9 percent) strongly agree that online courses can achieve student learning outcomes that are at least equivalent to those of in- person courses. Academic technology administrators are more likely (36 percent) to strongly agree with this statement.
  • Asked to rate the importance of factors reflecting quality in online education, faculty members and academic technology administrators alike say it is “very important” that an online course or program “provides meaningful interaction between students and instructors” (80 percent for faculty, 89 percent for administrators), “is offered by an accredited institution” (76 vs. 84 percent), “has been independently certified for quality” (66 vs. 52 percent), and “leads to academic credit” (50 vs. 68 percent).
  • While a larger proportion of technology officers than faculty members say online courses are of better quality than in-person courses in a set of eight areas, in neither group did any of the eight areas garner a majority reporting this view. But faculty members thought online courses could be at least as good as in-person
    during class and 77 percent of faculty say the same about the ability to reach “at-risk” students.
  • Very few faculty members (7 percent) believe the tuition for online courses should be higher than for face-to-face degree programs. A much smaller proportion of faculty who have taught online courses believe online courses should have a lower tuition than face- to-face programs (20 percent), while nearly half of their peers who have never taught an online course (48 percent) believe that this should be the case.
  • More technology administrators (53 percent) than faculty members (32 percent) have taken an online course for credit. Nearly half of those who have taught an online course (49 percent) have also taken an online course as a student, compared to less than a quarter (23 percent) of those who have never taught an online course.
  • About one in three professors say they have taught an online course, with some variation across position type. Among those who have never taught an online course, the three main reasons they give are never having been asked, not being interested, and not believing that online classes have educational value.
  • More than 8 in 10 instructors say they have converted a face-to-face course to a hybrid course. The majority report that this conversion decreased face-to-face time.
  • Half (51 percent) of faculty believe improving the educational experience for students by introducing more active learning in the course is a very important reason for converting face-to-face courses to blended or hybrid courses.
  • Nearly three-quarters of faculty believe that professors own the online course content and material they create.
  • Less than half of faculty and technology administrators strongly agree that their institution offer instructors strong support for online learning, as measured by eight indicators.
  • Nearly all professors (96 percent) agree that institutions should produce their own online degree programs and be responsible for marketing them (85 percent).
  • About one-third of faculty strongly agree that their institution is planning to expand online course offerings, though only about one-sixth strongly agree that their institution should do so. A larger proportion of those who have taught an online course than their peers who have never done so strongly agree to the above two statements. Most faculty do not feel that they have been appropriately involved with decision making surrounding the expansion of online course offerings.
  • A small fraction of faculty believe that spending on IT infrastructure (8 percent) and digital initiatives (7 percent) is too high. Faculty are split on whether spending in these areas are too low or just about right.
  • The majority of faculty always use learning management systems (LMS) to share syllabus information with students (78 percent), record grades (58 percent), and communicate with students (52 percent). Only 20 percent of faculty members always use the LMS for lecture capture.
  • Only 15 percent of faculty strongly agree that digital humanities has improved their teaching, 14 percent strongly agree that it has improved their institution, and 23 percent strongly agree that digital humanities has improved their research.
  • The vast majority of faculty (89 percent) say their institution uses an early warning system, and 81 percent believe that those warning systems help students make significant learning gains.

The full report can be downloaded here.

2014 UPCEA Federal Policy Brief

As a current member of the advisory council for the UPCEA Center for Online Leadership and Strategy, I’m passing along this special update below from Bob Hansen, UPCEA CEO, releasing the 2014 UPCEA Federal Policy Brief. I highly recommend all those involved in online learning to read the briefing and stay abreast of the federal policy landscape that is influencing higher education and specifically online education today. ~ Jason Rhode @jasonrhode

UPCEA Federal Policy Brief

The UPCEA Center for Online Leadership and Strategy is pleased to announce the 2014 UPCEA Federal Policy Brief. This document is a result of the 2014 UPCEA Online Leadership Roundtable and focuses broadly on online education policy at the federal level. Developed with direct input from membership and the UPCEA Policy Committee, these recommendations provide a framework for the federal government to address the needs of contemporary learners and those who serve them. Topics covered include State Authorization, financial aid, gainful employment, costs of compliance, and the importance of collecting meaningful data that reflect the fundamental demographic shift toward non-traditional-or “contemporary”-students. Click here to view the UPCEA Federal Policy Brief.

We encourage you to read it, and share it with others – including your institution’s internal government affairs staff, and your members of Congress. Our elected representatives must understand the importance of these issues, and the impact that they have on the students we serve. You can find the contact information for your members of Congress here. We encourage you to contact your members and schedule a meeting to discuss these issues if you are in Washington. If you are interested in increased UPCEA advocacy efforts, please fill out this form.

You can learn more about these policy issues during a session at the 2015 Summit for Online Leadership and Strategy, January 20-22, 2015 in San Antonio, Texas.  Learn more about the Summit, hosted in partnership with the American Council on Education (ACE), and register here.

Also, remember to take advantage of the services and expertise offered by UPCEA’s Center for Online Leadership and Strategy. We know that balancing all of the facets of a successful online initiative can be challenging, which is why all members have complimentary access to the Center’s Second Opinion service. Second Opinion is an opportunity to ask questions or discuss pressing issues with the Center’s founding director, Ray Schroeder.

To keep abreast of developments related to State Authorization and state licensing issues, UPCEA’s expert partner, Cooley LLP, offers services to help schools navigate an increasingly dynamic environment.

I’d like to give a very special thanks to Chris Murray and Ken Salomon at Thompson Coburn for their expertise in helping develop the UPCEA Federal Policy Brief. To learn more about Thompson Coburn’s services and products, please click here.

I hope you’ll join us in raising awareness of these important issues!

Sincerely,

Bob Hansen
CEO

 

Online College Students 2014: Comprehensive Data on Demands and Preferences

2014 Online College Students

11 Key Findings About Online College Students

According to the National Center for Education Statistics, in 2012 approximately 2.6 million students were enrolled in fully-online degree programs, while 5.5 million were taking at least one online course. For institutions to fully understand how to best serve this growing population, it is critical to understand who is studying online and what they are looking for in from their degree program.

The “Online College Students 2014: Comprehensive Data on Demands and Preferences” report, a joint project of Learning House and Aslanian Market Research, shares the findings of the third annual survey of 1,500 former, current and future online students.

Some Key Findings of the Report

Online students are studying further away

Fifty-four percent of students attend an institution within 100 miles of where they live, showing a three-year trend of students increasingly willing to attend an institution farther from home. (In 2012, 80% reported attending an institution within 100 miles of where they lived. This declined to 69% in 2013.)

Cost and financial aid important, but not critical

Although students reported that cost was a primary selection factor when choosing an online degree program, approximately two-thirds of respondents said they did not choose the most inexpensive program. Only 20% said they would not attend an institution if financial aid was not offered, although approximately half said they would need financial aid.

Job placement messaging resonates

When given a choice of 18 marketing messages, the overwhelming favorite was “90% job placement.” This makes sense, given that a large majority of students pursuing an online degree are doing so for job-related reasons.

Transfer credit makes a difference

Approximately 80% of students have earned credit elsewhere, and those students want to bring that credit with them. Having a clearly defined, generous, and easy-to-navigate transfer credit policy can help institutions stand apart.

Download Online College Students 2014: Comprehensive Data on Demands and Preferences